Google Trends:
Enables you to look at volume of searches on different search terms. It plots them along a time line with news stories relevant to the keywords you input. By presenting this on a timeline, you can look at any trends over time. You can also compare different search terms and see what cities & regions people where people are searching from
Yahoo Resource Centre: Another interesting way to look at what people are searching for. You can different search terms to see what people are looking for when they think about the brand.
For example look at the types of related terms people are using. Can you see any trends here - are they drilling down to specific products or are they more likely to search for a competitors product?
Go the here, then click on the term 'Keyword Search' in the right hand navigation.
GoogleFight:
A quick way of showing 'fame' online. Use this to make a direct comparison between two brands or products.
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