What are semacodes ? Wikipedia says:a URL can be converted into a type of barcode resembling a crossword puzzle, which is called a “tag”. Tags can be quickly captured with a mobile phone’s camera and decoded to obtain a Web site address. This address can then be accessed via the phone’s web browser
Developed here in the UK they're like barcodes for mobiles phones. Nike is already using them in Japan where they are far more well known. You basically take a picture of the code and this immediately stores the book mark and takes you to a mobile version of the site.
Good post about it on crackunit
Find out more here
Here’s how it’s been put to use
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